Improving Run Times that Slowed Over Time

• Over time, customer noticed that campaigns execution times got longer.
• Argos Analysis Tools can identify common structures in campaigns that are slow to execute.
• Results: For this customer, the following changes to campaigns were suggested as a result of the analysis:
• Modifications to table mapping structures
• Different flowchart process order, while keeping the same business logic
• Removal of unused Derived Fields
• Modifications to Derived Field calculations
• Benefits: Campaign Performance Optimization Services, performed by Argos Group, can identify process improvements that can be applied to the Affinium Campaign environment, resulting in more throughput for marketing activities.