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Lead Management

Lead management systems have become increasingly critical for marketing departments seeking to effectively capitalize on new prospects and opportunities. The ability to effectively qualify, distribute, follow-up with and track leads is a very time sensitive matter. This can be the life blood of B2B companies seeking to win against their competition. They can no longer rely on manual processes without risking the loss of valuable new business.

Lead generation, nurturing and assignment must be performed with efficiency and less effort in order to maximize the efforts of sales and account teams needing to accomplish more with fewer resources.

Argos assists clients in meeting their lead management goals by implementing systems that manage business rules and automate workflow, reporting and opportunity forecasting to ensure that the hottest leads are routed properly and less qualified leads continue to be nurtured through a multi-stage lifecycle conversion process.

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